Kenya’s Eliud Kipchoge launches Nike collection

Elite Kenyan long-distance runner Eliud Kipchoge has launched a footwear and apparel collection in partnership with Nike.

Named “EK Umoja”, it features eight pieces, including five Nike running shoes, a running jacket, short and two T-shirts.

According to Nike, it is inspired by Kipchoge’s 2003 victory at the World Athletic Championships, where he claimed the 5,000m title.

The collection’s colours are an appreciation of Kipchoge’s Kenyan heritage and also feature some of the athlete’s famous mantras, such as “No human is limited”, which he coined after becoming the only person to run a marathon in under two hours in 2019.

According to Kipchoge, the name of the collection, “umoja” – a Swahili word that translate to “unity” – symbolises his feelings about his running family and community.

There has been an enthusiastic response to the launch from Kenyans on Twitter, now known as X. However, some have pointed out that prices tags – ranging from $40 (£30) to $275 – make it out of reach for most in the East African nation.