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April 21, 2026

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The UK firms seeing some green shoots

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When the UK entered lockdown in March, Little Moons was enjoying its best month of trading.

The business, which makes Japanese ice cream for restaurants and supermarkets, shut down overnight.

Its plight – alongside those of thousands of other firms – has been laid bare in the UK’s latest GDP figures.

But there are green shoots, suggests Little Moon’s co-founder Vivien Wong.

“Europe opened up a little earlier, so from about mid-May we started getting orders from supermarkets,” Wong says.

“We started un-furloughing a few members of our team, and have just started cranking up production again.”

The London-based firm is one of those to have told the BBC why they can see a light at the end of the tunnel.

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