‘The world is obsessed with hearing people’s own voices’
Artists like Burna Boy, Black Coffee and Wizkid are paving the way for a generation of music stars in Africa.
They’re winning awards and collaborating with artists around the world who recognise the influence that sounds from the continent have had for centuries.
And with African artists streaming and touring in these markets, it’s big business.
In fact, Nigeria’s music industry could be worth $15bn (£11bn) by 2025, according to PwC.
“The world is now obsessed with hearing people’s own voices, and their own history. We’re in an era where – with social media – you can’t distort it,” amapiano star Focalistic tells Africa Daily.
“The story is selling the music, we are selling a feeling – and when you can sell that internationally, that culminates in a good show.”
By BBC
